Aurella
Aurella for everyday cooks
Aurella helps Australian cooks save recipes, manage dietary needs, cost meals, and turn a plan into one cleaner supermarket run without the meal-kit markup.
Payments are handled with Stripe. Accounts, comments, analytics, and billing are covered by Aurella's legal pages below.
Yields, prep notes, substitutions, allergens, and week planning are first-class, not hidden extras.
Coles and Woolworths matching is mocked in-app now, with compliant integration paths planned next.
Free accounts can save recipes, plan the week, and build lists before deciding whether to upgrade.
Everything you need to plan meals, save recipes, reduce food waste, and shop smarter.
Unlock extra tools designed for power users while supporting the continued development of Aurella.
Annual pricing saves around 18% and will be the best-value option once the yearly Stripe plan is wired in.
Clear plan value
Free gives people the core Aurella workflow. Plus is the paid layer for supporters who want a polished account, Stripe-managed billing, and first access to the premium features being built in public.
Who free is for
Free is the right fit for people who want to save recipes, build meal plans, reduce waste, and shop smarter without hitting a paywall too early.
Who Plus is for
Plus is for people who already feel the value in Aurella and want premium planning features, early releases, and direct influence as the product grows.
Add your own dishes, import rough drafts, and keep yield, allergens, and notes attached to the recipe.
Choose meals, scale servings, and work around gluten free, vegetarian, vegan, or coeliac-safe needs.
Generate a list, mark pantry items you already have, then compare the rough spend before you buy.
| Qty | Unit | Ingredient | Category | Cost | Match |
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Weekly service
Perfect for young families, stretched budgets, and end-of-week cupboards. Add what is already in the house and Aurella will surface recipes that still make sense.
Recipe network
Import bench
Ready now: manual recipes, paste import, scaling, planner, shopping list, community forks, supermarket mock matching.
Next: URL import, user accounts, real product matching, public recipe moderation, saved weekly menus.
Future: partner/API supermarket carts, native mobile app, affiliate checkout, price-history intelligence.
Built around the app
It is part recipe box, part planning desk, and part shopping companion. The goal is simple: help people cook well without feeling trapped by expensive meal kits, endless decision fatigue, or scattered notes.
Aurella should feel calm, useful, and premium from the first screen. The product is being built in public for everyday Australians who want practical help, not noise.
Shopping intelligence is designed around the stores people already use. Coles and Woolworths matching are the early focus, with a compliant integration path planned as the product matures.
Instead of locking people into a weekly box, Aurella helps them reuse ingredients, compare costs, avoid waste, and still cook meals they are genuinely excited to eat.
Yield, batch cost, portions, notes, forks, substitutions, allergens, and dietary tags all matter here. The community should reward useful cooking, not just pretty photos.
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